News Release

Veritas Databerg Report 2020: Evolving Fears Stilt the Growth of Cloud Adoption

Reading, UK – July 9, 2020 – Fears over data loss and compliance breaches have held back UK organisations from cloud adoption according to the latest research from Veritas Technologies, a global leader in data protection and availability.

The 2020 UK Veritas Databerg Report shares perspectives from senior IT decision makers across UK enterprises.  It reveals that a 50% growth of data in cloud environments took nearly five years, rather than the 12 months organisations previously predicted.  In the last UK Databerg Report, released in 2015, IT decision makers believed 43% of data would be stored in the cloud within a year, but, by 2020 the number stands at 47%.

This slow rate of growth occurred in spite of businesses moving past the reservations that they expressed in 2015.  Of those questioned, 77% of businesses highlighted security as a challenge to cloud adoption in 2015 compared to 59% today, and those with fears about the unpredictability of the cloud dropped from 49% to 21%.

“Businesses have negotiated the cloud challenges of 2015, but old fears are being replaced by new ones – and these need to be overcome if companies are going to meet their transformational goals” comments Jasmit Sagoo, UK&I CTO at Veritas Technologies.  “Concerns around cloud security and unpredictability may have been resolved, but they have been replaced by fear of data loss and compliance breaches, 55% and 54% respectively.  This is understandable, given the wider data challenges that organisations often have, many of which can be exacerbated by a multicloud strategy.”

This year’s Databerg report suggests that only 19% of enterprise data is considered usable and business critical, whilst 28% is Redundant, Obsolete or Trivial (ROT), and as much as 53% is still considered ‘dark’, only a slight improvement on 59% in 2015.  Dark data is information that is unclassified and untagged, so stored without the owner what it is or if it has value.

“With organisations storing and handling so much dark data, compliance and data protection can seem like Herculean tasks,” said Sagoo, “Moving data to multicloud environments only increases those challenges by fracturing data into multiple silos.”

Despite their fears, IT decision makers still expect 64% of enterprise data will be stored in the cloud within the next year, well above the current growth rate.

Other insights from the research include:

  • Reducing overall IT costs remains a key driver of cloud adoption, cited by 66% of businesses
  • Employees using cloud storage to take data out of the business is a rising concern – 31% of employees are doing so now (a 10% increase)
  • The average proportion of data which can be classified as Redundant, Obsolete or Trivial (ROT) has remained similar, dropping only slightly from 29% in 2015 to 28% in 2020
  • This is despite the proportion of organisations with a strategy for deleting ROT data increasing from 82% in 2015 to 97% in 2020.

For more information, or to download your copy of the report, visit


For more information on enterprise data management and protection, visit


Veritas commissioned independent technology market research specialist Vanson Bourne to undertake the quantitative research upon which this report is based. A total of 100 senior IT decision makers were interviewed in March and April 2020. Respondents were from organisations in public and private sectors with at least 500 employees. In 2015, 1,475 respondents were interviewed from 14 countries, with 200 coming from the UK. Interviews were conducted online using a rigorous multi-level screening process to ensure that only suitable candidates were given the opportunity to participate.

About Veritas

Veritas Technologies is a global leader in data protection and availability. Over 50,000 enterprises—including 87 percent of the Fortune Global 500—rely on us to abstract IT complexity and simplify data management. The Veritas Enterprise Data Services Platform automates the protection and orchestrates the recovery of data everywhere it lives, ensures 24/7 availability of business-critical applications, and provides enterprises with the insights they need to comply with evolving data regulations. With a reputation for reliability at scale and a deployment model to fit any need, Veritas Enterprise Data Services Platform supports more than 800 different data sources, over 100 different operating systems, more than 1,400 storage targets, and more than 60 different cloud platforms. Learn more at Follow us on Twitter at @veritastechllc.

About Vanson Bourne

Vanson Bourne is an independent specialist in market research for the technology sector. Their reputation for robust and credible research-based analysis is founded upon rigorous research principles and their ability to seek the opinions of senior decision makers across technical and business functions, in all business sectors and all major markets. For more information, visit

© 2020 Veritas Technologies LLC.  All rights reserved.  Veritas and the Veritas Logo are trademarks or registered trademarks of Veritas Technologies LLC or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

PR Contacts

Charlotte Gooch, Account Executive
LEWIS Communications
+44 (0)7411196379

Veritas Technologies
Alex Lacey
PR Manager, UK&I, UEA
Veritas Technologies LLC
+44 (0)7922 282818