From December 2018 to February 2019, we ran 48 in-depth interviews to try and better understand the key buying criteria and persona involvement for modern backup and recovery buyers. What we were able to take away was a gold mine of information including detailed buyer personas for four roles, and actionable insights on relevant content and communication preferences and requirements for each role throughout the buyer’s journey.
Why should you care and why should you join us? Let’s shoot it straight – these are your customers and contacts that you talk to on a daily basis. We want to provide you with the same research data that we will look use when targeting these buyer personas.
In our first episode, we take a deep dive into the mind of a Cloud Architect.
Product Marketing Manager, Veritas