A personal perspective . . .
You may be familiar with this tagline: Veritas, the leader in enterprise data protection. We don’t make this claim indiscriminately. And, as Chief Marketing Officer, it’s always professionally and personally satisfying for Gartner to recognize and reinforce that leadership position for the 16th consecutive time! It brings special recognition to the team of talented professionals that continually strive to deliver the only backup and recovery solution that’s trusted by 87% of the Fortune Global 500.
What it Means to be the Leader in Enterprise Data Protection
Besides being an often overhyped marketing term used by many vendors to describe their tech as somehow “enterprise-ready," being a leader in the enterprise is an incredibly important concept. Let’s explore the true meaning in the context of enterprise backup and recovery solutions.
For astute readers, you may have noticed a subtle change to the name of this report to the Gartner Magic Quadrant for Enterprise [emphasis added] Backup and Recovery Software Solutions. Previously it was termed Data Center Backup and Recovery Solutions. The latest MQ doesn’t define the term enterprise, but Gartner is a practitioner of careful and deliberate communications. Words matter and the outcome of the title change is directly reflected in their analysis.
The Shift in Narrative
With Gartner changing the focus to the needs of the enterprise the new MQ story goes well beyond just the positioning of the vendors in the classic quadrant to the impact this shift is presenting in the details of their analysis. In summary, it’s quite revealing:
As you can see while many NetBackup competitors in the Leader’s quadrant attempt to shift from the mid-market to the enterprise where the demanding nature of the requirements are much more acute; it’s exposing their limitations and weaknesses.
Can your backup and recovery software do everything it needs to in a demanding live production environment? Is its security and ransomware resiliency effective to combat a massive attack or an extremely clever group of hackers? Or something we can all relate to when it comes to technology: can it even operate reliably when you need it the most?
With all this in mind, let’s look at just a few key attributes required of an enterprise backup and recovery solution that helps make the word “enterprise” more than just a marketing term, and why we can legitimately claim Veritas is the leader in enterprise data protection:
Only Veritas NetBackup provides this level of enterprise backup and recovery capabilities. Which ones of the above are you willing to compromise your enterprise on?
So, the next time you read “Enterprise,” as it relates to Veritas NetBackup know that it’s more than just a marketing term, it’s a critical aspect of both our backup and recovery software solutions and your successful, enterprise business.