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Four Steps to Storage Profitability

Created: 09 Jul 2009 • Updated: 11 Jun 2014
Gina Sheibley's picture
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Imagine a storage strategy that could make storing data more flexible and efficient while reducing storage costs. With an increasing amount of data to manage, accommodating growth and controlling costs becomes virtually impossible without the knowledge of a trusted partner and a powerful set of tools. Randy Cochran, vice president of NAM channel sales provides four innovative technology practices that will drive immediate return on existing investments or ROY (return on yesterday):

1. Identifying unused capacity to improve storage utilization, decrease power and cooling costs, and reduce floor space and maintenance.

2. Using thin provisioning to reduce storage set aside for applications by allocating storage as needed and discovering what data the server and applications are actually using.

3. Avoiding redundant data with data deduplication, a technology that divides individual chunks of data into smaller segments that can be placed in available disk space.

4. Utilizing intelligent archiving to organize archive and retain only relevant content to reduce unnecessary storage and move less frequently used or less important files from high-cost disk to lower cost storage.

As customers continue to look for ways to control costs while accommodating explosive data growth, partners can truly add value by providing these solutions to help them become more efficient while greatly improving storage costs and optimizing existing assets.